The engines candidates actually ask
Candidates ask ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, AI Overviews. Core’s tracking today covers ChatGPT, Claude, Gemini, Google’s AI Overviews and Perplexity.
Where hiring starts now
Not Glassdoor. Not your careers page. A prompt, typed into a chat window you’ll never see.
And whatever it answers becomes the truth.
You’ve never read a single one of those answers.
You’re spending millions on employer branding. And ChatGPT still doesn’t recommend you.
Your employer brand isn’t just what you say anymore. It’s what AI says about you.
The problem
Your EVP, your careers site, your brand films: it takes them all in — then weighs them against old reviews, forum threads and articles you have never seen, and blends everything into one answer.
Reviews are mixed. Several employees describe the culture as hierarchical, with limited room for growth, and note that work-life balance suffers during busy periods. Compensation is considered average for the industry.
You never wrote a word of this. Every candidate reads it.
That answer becomes the version candidates believe.
Core reads it first, so you can fix the story before they do.
The platform
One measurement lane at a time, from the headline score to the answers behind it. This is the demo workspace of a fictional company, as a customer sees it.
Overview
One measurement lane at a time, from headline score to the evidence behind it.
AI Talent Visibility
Frequency with which Northwind appears in AI-generated competitive answers.
32.5%#3 of 3
+13.8 pp vs previous 30 days · based on 26 answers
Visibility by topic
Northwind is named in 26 of 80 answers; Cadence CRM in 55.
NorthwindCadence CRM
Share of answers naming the firm, per topic.
19.1%#3 of 3
Of all firm appearances in competitive answers.
#1.0#1 of 3
Where Northwind first appears, when it is named.
31.3%of cited answers
25 of 80 answers cite a Northwind page.
How are we described?
The tone of AI answers that name Northwind, with the sentences candidates read.
Mostly neutral
50.0% of the 26 competitive answers that name Northwind describe it positively. +16.7 pp vs previous 30 days.
positive · Gemini
“Employee reviews are broadly positive, particularly about the engineering culture and the pace of shipping. Compensation is the most common complaint.”
Asked “Is Northwind a good place to work?”
positive · Perplexity
“Northwind is described as a mid-sized CRM vendor with a strong engineering reputation and a flatter structure than its larger competitors.”
Asked “Is Northwind a good place to work?”
The negative narrative
“Reviews describe a small, fast-moving engineering organisation with unusually broad ownership. The recurring criticism is compensation: several reviews say base salaries sit below the market for comparable roles at larger CRM vendors.”
Asked “Is Northwind a good place to work?” · ChatGPT
Your story in AIBusiness
Is AI telling the employer story Northwind wants candidates to hear? Each pillar, when candidates ask about Northwind and when they compare employers.
Ownership & autonomy
small teams, broad ownership, autonomy, how fast engineers ship
Northwind 23%Cadence CRM 0%
Northwind leads“a small, fast-moving engineering organisation with unusually broad ownership”
Growth & learning
enablement, mentoring, levelling, career progression
Northwind 0%Fieldbase 18%
Fieldbase leads“Public information about levelling and progression is thin”
Flexibility & well-being
remote work, working hours, work-life balance
Northwind 35%Cadence CRM 0%
Northwind leads“Northwind states a fully remote policy on its careers page”
Rewards
salary, pay level, bonus, benefits, compensation
Northwind 0%Cadence CRM 9%
Rarely said“several reviews say base salaries sit below the market for comparable roles at larger CRM vendors”
Share of the answers naming the firm that attribute the pillar to it.
How it works
You name your competitors, markets and topics. We draft the candidate questions in each market’s language, and you review them.
Every week, each question goes to each AI engine, on the model its own users get.
Each answer is read: which employers are named, in what order, in what tone, and citing which pages.
Scores, gaps and recommendations, each one traceable to the answer behind it.
One question, asked the way candidates ask it
United States · EN
Which CRM companies are the best to work for as a software engineer?
France · FR
Quels éditeurs de CRM recrutent des ingénieurs en France ?
Germany · DE
Welche CRM-Anbieter sind die besten Arbeitgeber für Entwickler?
Evidence
Pick any answer behind the score and read it as the candidate did: the question, the engine, the market, who was named and which pages it relied on.
32.5%
Northwind, last 30 days, all engines
26 of 80answers name Northwind
ChatGPT· United States · EN· 12 Oct 2026· default consumer model
Which CRM companies are the best to work for as a software engineer?
Engineers tend to rate CRM employers on how much of the work is product rather than integration. Cadence CRM is frequently mentioned for its engineering culture, and Northwind comes up for smaller, higher-ownership teams. Fieldbase is more enterprise-oriented, which usually means longer release cycles.
Citednorthwind.examplewww.glassdoor.com
NorthwindCompetitorsA Northwind page cited
The weekly briefing
A branded PDF every week, findings first and evidence behind, with every answer in an Excel file alongside.
Four numbers, the key findings, and where to act first.
Where each assistant places you, market by market, against each competitor.
Each tied to a measured gap and a number to watch next week.
The raw evidence, ready for your own analysis.
Pages from a demo briefing, for a fictional company.
By AI engine
The same questions, on every engine. In the demo workspace, Claude names Northwind in 40% of competitive answers and Gemini in 20%. One engine is not a measurement.
ChatGPT
20 answers
35%#3 of 3
Claude
20 answers
40%#2 of 3
Gemini
20 answers
20%#3 of 3
Perplexity
20 answers
35%#3 of 3
Share of competitive answers naming each firm, engine by engine, over the last 30 days.
Who it’s for
Employer brand
Talent acquisition
HR & communications
Why Core
Asking ChatGPT once tells you what one engine said, in one language, today. Your leadership needs a number that holds up.
144answers for one question
Asked: Which CRM companies are the best to work for as a software engineer?
Names youLeaves you outThe one answer you read
51%named in 74 of 144 answers, by engine, market and week.
The same question on four engines, in three markets, every week: a share you can rank against competitors, follow over time and trace to each answer.
Each engine on the model its own users get, asked in the market’s language.
Every score opens the answers and pages that produced it, and exports to Excel.
The same questions on one versioned formula, so a change is a change in the answers.
Candidate questions, talent visibility, reputation and your EVP, in the language of HR.
Illustrative: one question on Business, four engines, three markets, twelve weeks.
Pricing
Built for employer-brand and talent-acquisition teams. Every plan carries the whole analysis — talent visibility against your competitors, reputation, the sources AI trusts and the answers that leave you out. Plans differ only in reach: how many candidate questions, in how many countries, on how many AI engines. Your first collection runs the moment you choose a plan.
You already pay to tell candidates who you are — job boards, agencies, career films. This is what it costs to know whether AI repeats any of it.
For one employer brand, in its home market.
Billed monthly. Cancel anytime.
For an employer brand hiring in a few countries.
Billed monthly. Cancel anytime.
For talent acquisition across many markets.
Billed monthly. Cancel anytime.
For groups with several brands and markets.
Price on demand, scoped with you: volume, countries, models and services.
Book a demo* A prompt is one question a candidate asks, in that country’s language. Your plan’s prompts are shared across your countries, at least 25 per country — Business: 200 in one country, 66 in each of 3, or 25 in each of 8.
** Any combination of ChatGPT, Claude, Gemini and Google’s AI Overview, at the same price. Each runs the model its own users get, so you see what candidates see.
Questions
We ask the engines the questions candidates ask — real prompts, fired on a schedule, in every market you hire in. Every answer is stored word for word, with one run per prompt on every plan. Each engine runs the model its own users get, so you read what candidates read.
Your first collection runs the moment you choose a plan, so your first answers arrive the same day. After that, every prompt is asked again every week: up to twice a week on Business, up to three times a week on Enterprise.
ChatGPT, Claude, Gemini and Google’s AI Overview. You choose the engines, in any combination, and the price stays the same: two on Pro, three on Growth, four on Business. Google’s AI Overview, the answer Google shows above the search results, is read in each market’s country and language. Enterprise adds Perplexity, other engines and premium models. Candidates also ask Grok and Copilot, and coverage grows as those answers become readable at scale.
It is the share of answers to competitive questions, the ones that compare employers, that name you. Every answer that counted is listed under the score with what it added, so you can check the number yourself.
No. Core reads what the engines say about you, the way a candidate would see it. There is nothing to install, no tag on your site, and nothing for IT to review.
That is the most common starting point, and it is exactly what Core measures: the answers where you were absent, and the pages that were cited instead of yours. That list is the to-do list for changing it.
Yes: book a 30-minute call and we walk you through CORE on your own brand, in the markets you hire in, free.
CORE is a business software-as-a-service analytics tool for human resources, recruiting, and employer branding teams. The platform tracks generative AI search visibility for company brands across ChatGPT, Perplexity, Claude, and Google Gemini. It includes workspace roles, scoped API keys and optional SAML SSO through WorkOS. For enterprise sales contact sales@core.report.
