Product
Read every answer AI gives about you.
One measurement lane at a time, from the headline score to the answers behind it. This is the demo workspace of a fictional company, as a customer sees it.
Overview
AI Talent Visibility
Frequency with which Northwind appears in AI-generated competitive answers.
AI Talent Visibility
32.5%
+13.8 ppvs previous 30 days· #3 of 3
% of answers100%
- Cadence CRM68.8%
- Fieldbase68.8%
- Northwind32.5%
Visibility by topic
Northwind is named in 26 of 80 answers; Cadence CRM in 55.
NorthwindCadence CRM
Northwind100%Cadence CRM100%Gap
- Choosing an employer32.5%100.0%−67.5
- Remote and flexibility35.0%25.0%+10.0
- Sales careers30.0%50.0%−20.0
Share of answers naming the firm, per topic. Gap in points.
Answer share
19.1%#3 of 3
Of all firm appearances in competitive answers.
Average position
#1.0#1 of 3
Where Northwind first appears, when it is named.
Owned-source presence
31.3%of cited answers
25 of 80 answers cite a Northwind page.
How are we described?
The tone of AI answers that name Northwind, with the sentences candidates read.
Overall tone
Mostly neutral
50.0% of the 26 competitive answers that name Northwind describe it positively.
+16.7 pppositive, vs previous 30 days
- positive
- 50.0%
- neutral
- 50.0%
- negative
- 0.0%
Geminipositive
“Employee reviews are broadly positive, particularly about the engineering culture and the pace of shipping. Compensation is the most common complaint.”
Asked “Is Northwind a good place to work?”
Perplexitypositive
“Northwind is described as a mid-sized CRM vendor with a strong engineering reputation and a flatter structure than its larger competitors.”
Asked “Is Northwind a good place to work?”
The negative narrative
ChatGPT
“Reviews describe a small, fast-moving engineering organisation with unusually broad ownership. The recurring criticism is compensation: several reviews say base salaries sit below the market for comparable roles at larger CRM vendors.”
Asked “Is Northwind a good place to work?”
Your story in AIBusiness
Is AI telling the employer story Northwind wants candidates to hear? Each pillar, when candidates ask about Northwind and when they compare employers.
Ownership & autonomy
small teams, broad ownership, autonomy, how fast engineers ship
75%of 40 answers- Northwind
- 23%
- Cadence CRM
- 0%
Northwind leads
+“a small, fast-moving engineering organisation with unusually broad ownership”
Growth & learning
enablement, mentoring, levelling, career progression
0%of 40 answers · 25% negative- Northwind
- 0%
- Fieldbase
- 18%
Fieldbase leads
−“Public information about levelling and progression is thin”
Flexibility & well-being
remote work, working hours, work-life balance
0%of 40 answers- Northwind
- 35%
- Cadence CRM
- 0%
Northwind leads
+“Northwind states a fully remote policy on its careers page”
Rewards
salary, pay level, bonus, benefits, compensation
0%of 40 answers · 38% negative- Northwind
- 0%
- Cadence CRM
- 9%
Rarely said
−“several reviews say base salaries sit below the market for comparable roles at larger CRM vendors”
Share of the answers naming the firm that attribute the pillar to it.
How it works
From the questions candidates ask to a weekly plan of action.
Scope
You name your competitors, markets and topics. We draft the candidate questions in each market’s language, and you review them.
Ask
Every week, each question goes to each AI engine, on the model its own users get.
Read
Each answer is read: which employers are named, in what order, in what tone, and citing which pages.
Act
An action plan: why AI leaves you out, the pages to act on, and whether it worked.
Evidence
Every figure traces back to the exact answer.
Pick any answer behind the score and read it as the candidate did.
32.5%
26 of 80 answers name Northwind, last 30 days
ChatGPT· United States· 12 Oct 2026
Which CRM companies are the best to work for as a software engineer?
Engineers tend to rate CRM employers on how much of the work is product rather than integration. Cadence CRM is frequently mentioned for its engineering culture, and Northwind comes up for smaller, higher-ownership teams. Fieldbase is more enterprise-oriented, which usually means longer release cycles.
Sources: northwind.example · www.glassdoor.com
The weekly briefing
A briefing your leadership can read in five minutes.
A branded PDF every week, findings first and evidence behind, with every answer in an Excel file alongside.
Executive summary
Four numbers, the key findings, and where to act first.
By AI engine
Where each assistant places you, market by market, against each competitor.
Action plan
Where to act first: the pages AI read instead of yours, with an owner and steps for each.
Every answer in Excel
The raw evidence, ready for your own analysis.
Pages from a demo briefing, for a fictional company.
By AI engine
The engines candidates ask don’t tell the same story.
The same questions, on every engine. In the demo workspace, Claude names Northwind in 40% of competitive answers and Gemini in 20%. One engine is not a measurement.
Share of competitive answers naming each employer, % of answers, by engine
ChatGPT#3 of 3 · 20 answers
Claude#2 of 3 · 20 answers
Gemini#3 of 3 · 20 answers
Perplexity#3 of 3 · 20 answers
Source: the demo workspace of a fictional company, last 30 days; 80 competitive answers.
Why Core
One answer is an anecdote. Core is a measurement.
Asking ChatGPT once tells you what one engine said, in one language, today. Your leadership needs a number that holds up.
144answers for one question
Asked: Which CRM companies are the best to work for as a software engineer?
Names youLeaves you outThe one answer you read
51%named in 74 of 144 answers, by engine, market and week.
The same question on four engines, in three markets, every week: a share you can rank against competitors, follow over time and trace to each answer.
What candidates actually see
Each engine on the model its own users get, asked in the market’s language.
Evidence behind every number
Every score opens the answers and pages that produced it, and exports to Excel.
Comparable week after week
The same questions on one versioned formula, so a change is a change in the answers.
Made for employer brand
Candidate questions, talent visibility, reputation and your EVP, in the language of HR.
Illustrative: one question on Business, four engines, three markets, twelve weeks.
Who it’s for
Built for the teams that own how candidates see you.
Employer brandBefore and after a campaign
Prove your message reaches the answer.
- A baseline before a campaign, measured after
- Which EVP pillars AI repeats, and which it ignores
- The content and sources worth investing in
OpensYour story in AIAction plan
Talent acquisitionOpening a market, or a role that will not fill
Know where you lose candidates before they apply.
- Visibility against the employers you compete with
- Market by market, in every country you hire in
- Who AI recommends for your hard-to-fill profiles
OpensAI VisibilityAction plan
HR & communicationsWhen a narrative starts to spread
An evidence-based read on reputation, every week.
- One briefing, findings first, ready to forward
- The negative narrative caught early, with its sources
- A number to watch for each decision taken
OpensBrand ReputationWeekly briefing
Questions
Asked before buying.
How does Core collect its answers?
We ask the engines the questions candidates ask — real prompts, fired on a schedule, in every market you hire in. Every answer is stored word for word, with one run per prompt on every plan. Each engine runs the model its own users get, so you read what candidates read.
How long before I see data?
Your first collection runs the moment you choose a plan, so your first answers arrive the same day. After that, every prompt is asked again every week: up to twice a week on Business, up to three times a week on Enterprise.
Which engines are covered?
ChatGPT, Claude, Gemini and Google’s AI Overview. You choose the engines, in any combination, and the price stays the same: two on Pro, three on Growth, four on Business. Google’s AI Overview, the answer Google shows above the search results, is read in each market’s country and language. Enterprise adds Perplexity, other engines and premium models. Candidates also ask Grok and Copilot, and coverage grows as those answers become readable at scale.
How is the visibility score calculated?
It is the share of answers to competitive questions, the ones that compare employers, that name you. Every answer that counted is listed under the score with what it added, so you can check the number yourself.
Do you need access to our systems?
No. Core reads what the engines say about you, the way a candidate would see it. There is nothing to install, no tag on your site, and nothing for IT to review.
What if AI barely mentions us?
That is the most common starting point, and it is exactly what Core measures: the answers where you were absent, and the pages that were cited instead of yours. That list is the to-do list for changing it.
Can I see it before paying?
Yes: book a 30-minute call and we walk you through CORE on your own brand, in the markets you hire in, free.
What does AI say about you?
30 minutes, on your own brand, in the markets you hire in. Free.